It's like someone looking you in the face and telling you that your kid is ugly. It definitely hurts.
Before I uploaded my first book on Amazon, I listened to many authors' advice on how to deal with negative book reviews and the first thing they said was "do not respond to them".
I thought that was a given. It never crossed my mind to ever respond directly to any review, good or bad. As I started paying attention to what other authors were doing, I was shocked to see that some authors actually respond to reviews and their responses to negative reviews are just as shocking as the review itself.
When I received my first 1-star review, I cried.
